Andrea Urbinati

Uncover the Magic of Furano Lavender Fields in Japan

Di Andrea Urbinati

blogger, andrea urbinati, marketing, copywriting, seo
Furano lavender fields in Hokkaido, Japan

The Furano lavender fields in Hokkaido, Japan, have become a popular tourist attraction, drawing large crowds every summer when the lavenders are in full bloom. The majority of lavender usually starts blooming in late June and reaches its peak from around mid-July to early August, with later flowering varieties remaining in bloom into mid-August. Aside from lavenders, Furano offers a variety of other flowers, making it an attractive destination from June to September. Farm Tomita is one of the best spots to view the lavender fields, offering a spectacular backdrop of the Tokachi mountain range. Additionally, the Lavender East farm, Flower Land Kamifurano, and the Furano-Biei Norokko train provide unique experiences for visitors to explore the beauty of the lavender and flower

Discovering the Furano Lavender Fields in Japan

Visiting the enchanting Furano Lavender Fields in Japan provides a sensory delight and an opportunity to revel in nature’s vibrant beauty. The lavender fields of Furano are renowned for their captivating allure, drawing countless visitors each year. What makes Furano Lavender Fields truly special is the picturesque landscape that comes alive with the breathtaking sight and fragrant aroma of blooming lavender, creating a serene and immersive experience for all who venture there.

What Makes Furano Lavender Fields Special

The Furano Lavender Fields are characterized by their expansive stretches of lush lavender, creating a sea of purple blooms that captivate the senses. The sight of endless rows of lavender, set against the backdrop of the Tokachi mountain range, fosters a tranquil ambiance that is unparalleled. Additionally, the region is not solely adorned by lavender; it boasts a diverse array of flowers that bloom from June to September, further enhancing its appeal.

The Best Times to Visit for Full Bloom

To witness the lavender fields in all their splendor, the optimal time to visit is from late June to mid-August when the majority of lavender is in full bloom. This period offers the most breathtaking spectacle as the lavender reaches its peak, enveloping the landscape in a blanket of vibrant purple hues. For those who prefer a quieter atmosphere, exploring the fields in late August presents the opportunity to revel in the beauty of the later flowering varieties of lavender.

Furano Lavender Fields Photo by Felix Young

Navigating Furano’s Fragrant Landscape

Exploring the fragrant expanse of Furano’s lavender fields is an immersive experience that allows visitors to delight in the stunning vistas and aromatic allure. Notably, Farm Tomita stands out as a must-visit destination, boasting awe-inspiring lavender and flower fields set against the picturesque Tokachi mountain range. Additionally, the Lavender East farm offers vast lavender fields, complemented by a range of facilities including a shop, cafe, and observation deck for a comprehensive experience.

Traversing the region’s flower-filled landscapes can be further enhanced by taking a ride on the Lavender Bus at Lavender East, offering a unique and enthralling perspective of the sprawling lavender fields. The agricultural charm of Flower Land Kamifurano also beckons, providing visitors with hands-on experiences such as lavender cutting and flower pressing, adding an interactive dimension to the exploration of Furano’s floral wonders. Furthermore, the Furano-Biei Norokko train offers a scenic journey, allowing travelers to take in the mesmerizing views while making stops at key lavender farm locations.

Enhancing the exploration of Furano, convenient travel options such as rental cars can provide flexibility, allowing visitors to access the various lavender and flower fields spread across the region at their own pace.

Witnessing the beauty of Furano Lavender Fields is an opportunity to immerse oneself in nature’s vivid tapestry, fostering a memorable and captivating experience amidst the blooming splendor of the lavender fields.

The History of Lavender in Furano

Lavender has a rich history in Furano, dating back to the Meiji Era. The pioneering age saw Tokuma Tomita plowing the wilderness of Nakafurano in 1903. This marked the inception of what would later become the renowned Farm Tomita. It was during this time that the cultivation of lavender for essence use started, and the farm witnessed the largest total planting area of lavender in 1970, reaching 230 hectares.

Purple Flower Buds in Lavender Field Photo by Anastasia Shuraeva

The growth of lavender tourism began as the lavender fields of Farm Tomita gained widespread attention and were even featured on the calendar of JR throughout Japan in 1976. This period also witnessed the diversification of products, with the farm launching its production of original lavender essential oil in 1980, which later won the first prize at the “Lavender Perfume Fair” in France in 1990. Furthermore, various attractions such as the Lavender Museum, greenhouse, and Gallery Fleur were established over the years, cementing Furano as a prime destination for lavender enthusiasts.

Exploring Furano’s Lavender Varieties

Furano’s lavender fields are not just a sight to behold; they are home to a diverse range of traditional and unique lavender strains. The varieties found in this region, such as Noshi Hayazaki, Yotei, Hanamoiwa, Okamurasaki, and Lavandin, offer a vibrant spectrum of hues and scents that captivate visitors. These strains go beyond the typical purple lavender, showcasing the perplexity and burstiness of nature’s palette.

Traditional and Unique Strains

Provence Lavender Fields in France Photo by SlimMars 13

The lavender fields of Furano, akin to an artist’s palette, boast an array of shades and sizes, each with its own distinct charm. From the delicate blooms of Noshi Hayazaki to the robust beauty of Yotei, exploring these traditional and unique strains is a sensory journey through the burstiness of nature’s offerings.

A Guide to Furano’s Lavender Farms

When visiting Furano, experiencing its lavender farms is a must. Each farm, like Farm Tomita, offers an immersive encounter with the floral wonders. Navigating these farms provides an opportunity to witness firsthand the meticulous cultivation and care that goes into nurturing the diverse lavender strains. The bursts of color and fragrance envelop visitors, leaving an indelible impression of nature’s artistry and abundance.

Experiencing Lavender Festivals and Events

Lavender festivals are a delightful celebration of the fragrant blooms, offering a captivating experience for all. The festivals are a vibrant display of lavender fields in full bloom, creating a picturesque backdrop for an array of activities and events. From captivating aromas to the stunning visual appeal, the lavender festivals exude an enchanting ambiance that is truly captivating.

The Lavender Festival

The Lavender Festival is a sensory delight, featuring a myriad of offerings centered around the beautiful lavender fields. Visitors can immerse themselves in the soothing scents, participate in guided tours to learn about the cultivation and harvesting processes, and even engage in hands-on workshops to create lavender-based products. The festival often includes live music, local art displays, and culinary experiences infused with the essence of lavender.

Lavender Festival Photo by Felix Young

Beyond Lavender

Beyond the enchanting lavender fields, these festivals offer a myriad of experiences. Visitors can indulge in delectable lavender-infused treats, purchase artisanal lavender products, and partake in wellness activities such as yoga sessions amidst the fragrant blooms. Additionally, the festivals often feature local craft vendors, providing an opportunity to explore a diverse range of handmade goods and unique souvenirs.

Throughout the event, the vibrant hues of the lavender fields serve as a picturesque backdrop for photography enthusiasts, offering a multitude of captivating scenes to capture and cherish. These festivals are an embodiment of community spirit, bringing people together to revel in the beauty and serenity of the lavender fields while savoring the unique experiences they offer.

Tips for an Amazing Furano Lavender Experience

Best Places to Take Stunning Photos

When visiting the enchanting Furano lavender fields, ensure you capture breathtaking moments at prime photography spots like Farm Tomita and Nakafurano. At Farm Tomita, the vibrant hues of lavender fields against the backdrop of the Tokachi mountain range create a picturesque scene. Likewise, Nakafurano offers stunning panoramas of undulating lavender fields that are perfect for Instagram-worthy snapshots.

Lavender Flower Field Photo by Jo Kassis

Local Delicacies

Indulge in the local culinary delights while exploring Furano. Feast on sumptuous dishes like barbecue and baked tanning, a delectable Hokkaido specialty. The aroma of grilled meats and fresh ingredients, accompanied by the scenic views of the lavender fields, creates an unforgettable dining experience.

Barbecue and Baked Tanning Photo by sl wong

Souvenirs and Lavender Goods to Take Home

Uncover unique mementos and lavender-infused products to commemorate your trip to Furano. The streets are adorned with charming shops offering an array of handcrafted souvenirs, including intricately designed ceramics, delicate lavender-scented candles, and aromatic lavender oils. Embrace the essence of Furano by bringing home these exquisite treasures as cherished keepsakes.

Man Selling Souvenirs in the Street Photo by Nam Quân Nguyễn

Staying in Furano: Accommodations Near the Fields

When visiting Furano, finding the right place to stay is essential to make the most of your experience in the lavender fields. I’ve gathered some excellent accommodation options that offer scenic views and cozy bed and breakfast experiences.

Hotels with Scenic Views

Beehives between Lavender and Sunflowers Fields Photo by SlimMars 13

  1. Furano Natulux Hotel: This upscale hotel boasts panoramic views of the surrounding lavender fields, providing a picturesque backdrop for your stay. The spacious rooms and top-notch amenities ensure a comfortable and luxurious experience.
  2. New Furano Prince hotel: Situated amidst lush greenery with a view of the lavender fields, this hotel offers a serene setting to unwind after a day of exploration. The modern facilities and attentive service make it a popular choice among visitors.

Cozy Bed and Breakfast Options

Looking for a more intimate and charming stay? Consider these cozy bed and breakfast accommodations:

  1. Petit Hotel Blanche Neige: This quaint B&B exudes warmth and hospitality, making guests feel right at home. Nestled in a peaceful location, it provides a tranquil retreat with a personal touch.
  2. Pension Gooseberry: With its rustic charm and personal service, this family-run guesthouse offers a cozy and inviting atmosphere. Guests can savor homely comforts while being close to the beauty of the lavender fields.

Whether you prefer the luxury of a hotel with panoramic views or the charm of a cozy bed and breakfast, Furano offers accommodations that cater to diverse preferences, ensuring a delightful stay amidst the breathtaking lavender fields.

Extending Your Trip Beyond the Lavender Fields

Furano is not only about its breathtaking lavender fields; there are several nearby attractions worth exploring, ensuring you make the most of your trip.

Nearby Attractions in Furano

Furano, Japan Photo by n ktaro

Beyond the lavender fields, visitors to Furano can explore the Furano Cheese Factory, where they can witness the cheese-making process and even try their hand at making cheese. Additionally, the Ningle Terrace, an area filled with charming cottages offering handcrafted items by local artisans, is a must-visit for those seeking unique souvenirs. For nature lovers, the Furano Ski Resort is a captivating destination, offering stunning views and outdoor activities throughout the year.

Day Trips Worth Taking

Consider a day trip to Biei, a town near Furano, known for its picturesque landscapes, including the Patchwork Road, a route adorned with colorful flower fields and rolling hills. Another notable day trip option is the Asahikawa Zoo, where visitors can witness diverse wildlife and enjoy engaging exhibits, making it an enriching experience for both adults and children alike. Moreover, the Tokachidake Bog, with its beautiful boardwalk trail, provides an opportunity to immerse yourself in the peaceful serenity of nature.

Consider adding these attractions and day trips to your itinerary to explore the diverse offerings beyond the renowned lavender fields of Furano.


In conclusion, the Furano lavender fields offer a breathtaking spectacle of colorful blooms that attract visitors from all over the world. With the majority of lavender blooming from late June to early August, and various other flowers adding to the charm from June to September, it’s an ideal destination for nature enthusiasts and photographers. Farm Tomita and Lavender East provide expansive lavender fields with stunning mountain backdrops, while Flower Land Kamifurano offers hands-on experiences and tractor-pulled cart rides. Exploring these fields is made easier with the Furano-Biei Norokko train, providing a scenic journey between Furano and Biei. Overall, the Furano lavender fields promise a memorable and picturesque experience for visitors.

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About the author
blogger, andrea urbinati, marketing, copywriting, seo

Hi! I’m Andrea, a passionate freelance writer with a knack for captivating storytelling.

With a decade of marketing expertise and a genuine love for crafting compelling content, I bring your ideas to life!

Let me know if you need a writer for your blog!

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