Andrea Urbinati

7 Unforgivable Taboos in Japanese Business Culture

Di Andrea Urbinati

blogger, andrea urbinati, marketing, copywriting, seo

7 Unforgivable Taboos in Japanese Business Culture: A Crash Course in Avoiding Social Suicide

Are you planning to do business in Japan? Better not make any cultural missteps! Japanese business culture is a minefield of unwritten rules and unspoken expectations. But fear not! In this crash course, I’ll guide you through the treacherous terrain and highlight 7 unforgivable taboos that could lead to social suicide.

Picture this: you’re in a high-stakes meeting with potential Japanese partners, and you commit a major faux pas. Suddenly, the opportunity slips through your fingers. Yikes! To prevent such a disaster, you need to understand the intricacies of Japanese business culture.

Age and status play a crucial role in Japanese society, permeating every social interaction. Hierarchy is king, and knowing where you stand in the pecking order can make or break a business relationship. Your role in an organization, which university you attended, and even your marital status all contribute to your perceived status.

First impressions matter, and the exchange of business cards is a sacred ritual in Japan. Get it wrong, and you risk alienating potential partners. Remember to present your card with two hands, accept theirs with respect, and take a moment to study the details. Oh, and don’t forget the slight bow of courtesy!

Now, let’s talk about Japanese names. In Japan, family names come first, followed by the given name. Addressing someone properly requires using their family name followed by the honorific “san.” But be careful not to refer to yourself as “san” – that’s a big no-no. And remember, until invited otherwise, stick with the family name.

Bowing is not just a form of exercise; it’s an essential part of Japanese culture. Whether you’re greeting someone or showing respect, a well-executed bow can go a long way. Handshakes, on the other hand, are not as prevalent in Japan. So, keep those hands to yourself and master the art of the bow.

Now that you’ve had a sneak peek into the world of Japanese business culture, it’s time to delve deeper into the 7 unforgivable taboos you must avoid. Stay tuned to avoid committing social suicide and ensure successful business ventures in the land of the rising sun.


The Influence of Age and Status in Japanese Business Culture

In Japanese culture, age and status hold significant influence over social interactions, including those within the business context. Understanding the importance of hierarchy and how it affects relationships is essential for navigating Japanese business culture successfully.

How Age and Status Affect Social Interactions

Respect for age and status permeates all aspects of Japanese society, including business interactions. The Japanese tend to feel most comfortable engaging with individuals they perceive as their equals in terms of age and status. As such, being aware of the various factors that contribute to determining someone’s status is crucial.

Determining Status

Status in Japanese business culture is determined by a combination of factors, which include an individual’s role within an organization, the organization they work for, the university they attended, and their marital status. These elements collectively contribute to the perceived social standing of an individual and influence how they are regarded and treated in professional settings.

Understanding the nuances of age and status dynamics in Japanese business culture is paramount for building and maintaining successful relationships. By acknowledging and respecting these hierarchical structures, foreign professionals can navigate the intricacies of Japanese society with ease.

Please note that age and status are just a few aspects of Japanese business culture. In the following sections, we will explore other important elements that shape the cultural landscape, including the exchange of business cards, the structure of Japanese names, and the tradition of bowing and handshakes. Stay tuned for more insights into the fascinating world of Japanese business culture.


The Role of Business Cards in Japanese Business Etiquette

In Japan, the exchange of business cards, known as meishi, holds great significance and is an essential part of Japanese business etiquette. Understanding the protocol and the role of business cards in determining position and rank is crucial to navigating the Japanese business culture successfully.

The Essential Protocol of Business Card Exchange

The ritual of exchanging business cards in Japan is rooted in respect, order, and hierarchy. It is important to follow the proper order to avoid any awkward or embarrassing situations and to maintain a positive impression. Here are the key steps to remember:

  1. Hierarchy matters: In a group setting, those in higher-ranking positions should exchange their business cards first, gradually moving down to lower-ranking individuals. This demonstrates respect for seniority and authority.
  2. Presentation is important: Before attending a meeting, ensure that you have an ample supply of business cards. It is essential to have enough cards ready to exchange with all participants. Store your business cards in a separate, easily accessible location to present them promptly.
  3. The right hand and a bow: Present your business card with your right hand, holding it by the top corner to avoid covering any important information. Offer the card while bowing slightly as a gesture of respect. Introduce yourself using traditional Japanese phrases, such as “Hajime mashite” for “Nice to meet you” and [Your name] to moshimasu” for “My name is [Your name].”

The Significance of Business Cards in Determining Position and Rank

In Japanese business culture, business cards play a vital role in establishing position and rank within a company or organization. The information on a business card, including job title and company name, holds important social cues. Here’s why business cards are significant:

  1. Respect for hierarchy: The order of exchanging business cards reflects the hierarchical structure of the organization. By following the protocol, you show respect for the seniority and authority of others.
  2. Establishing credibility: Japanese professionals rely on business cards to verify a person’s identity and professional status. It helps establish credibility and build trust in business relationships.
  3. Recognition of status: The design and quality of a business card can also convey status. Higher-ranking individuals may have more elaborate and prestigious cards, while entry-level employees may have simpler ones.

Understanding the role of business cards in Japanese business etiquette is crucial for successful interactions and building fruitful international business ventures. By adhering to the essential protocol and recognizing the significance of business cards in determining position and rank, you can navigate the intricacies of Japanese business culture with confidence and avoid any social missteps.


Understanding Japanese Names in a Business Context

When it comes to conducting business in Japan, understanding the unique cultural nuances, including how names are used and respected, is crucial. Japanese names are structured differently from Western names, and it’s essential to grasp the proper etiquette to avoid any unintended social faux pas. In this section, we will dive into the order of family and given names, as well as the proper use of the honorific ‘San’.

The Order of Family and Given Names

Unlike in many Western countries, where the given name comes before the family name, Japanese names follow the opposite order. In Japan, the family name, also known as the surname, is given first, followed by the given name. For example, if a person’s name is Tanaka Hiroshi, “Tanaka” is the family name, and “Hiroshi” is the given name.

This distinction is essential to understand in a business context, as addressing someone by their family name is considered more polite and respectful. It shows that you have taken the time to acknowledge their position and status within the hierarchy. Therefore, when addressing your Japanese business counterparts, make sure to use their family name followed by an appropriate honorific.

The Proper Use of the Honorific ‘San’

In Japanese business culture, the honorific ‘San’ is widely used to address individuals. It is a polite and respectful way to refer to someone, similar to the Western use of Mr., Mrs., or Ms. However, unlike in Western culture, where honorifics are typically used with family names, ‘San’ is used with the given name in Japan.

For instance, if you are addressing someone named Tanaka Hiroshi, the appropriate way to show respect is to address them as “Tanaka-san”. This simple addition of ‘San’ after the name is a common courtesy and should be applied in professional settings.

It is important to note that while ‘San’ is the most widely used honorific, there are other honorifics that signify a higher level of respect, such as ‘Sama’ or ‘Sensei’. However, unless explicitly instructed or given permission to use a different honorific, it is best to stick to ‘San’ to avoid any unintended mistakes.

Understanding and correctly using the honorifics associated with Japanese names demonstrates your cultural awareness and respect for your business partners. Taking the time to learn and implement these practices will go a long way in establishing positive professional relationships in Japan.

Remember, when it comes to addressing someone in a business context in Japan, using the correct order of family and given names, followed by the appropriate honorific, shows your willingness to adapt and understand the Japanese culture. By doing so, you will avoid potential misunderstandings and build stronger connections with your Japanese counterparts.


Bowing and Handshakes

Bowing and handshakes play a crucial role in Japanese business culture. They are not just mere gestures but rather a reflection of respect, hierarchy, and sincerity. Understanding the importance of bowing and knowing when to bow and when to shake hands is essential to avoid any social blunders in a Japanese business setting.

The Importance of Bowing in the Business Context

Bowing is deeply rooted in Japanese culture and holds significant meaning in the business context. It is a way to show respect, humility, and acknowledgment towards others. In Japanese society, bowing reflects a person’s position, status, and the level of formality in a given situation.

When meeting someone for the first time or in a more formal setting, a deeper and longer bow is appropriate. This demonstrates respect and acknowledges the other person’s higher status or position. On the other hand, a lighter and quicker bow is acceptable in less formal situations, such as when meeting colleagues or familiar business partners.

When to Bow and When to Shake Hands

Knowing when to bow and when to shake hands can be a bit tricky for foreigners doing business in Japan. While shaking hands has become more common in international business settings, bowing remains the customary greeting in Japan.

  1. Initial Greetings: When meeting a Japanese business associate for the first time, initiate the interaction with a slight bow. Observe their response and reciprocate accordingly. If they extend their hand for a handshake, you can follow suit. However, be prepared to bow if they choose to bow instead.
  2. Colleagues and Business Partners: When interacting with colleagues or business partners of equal status, a slight bow or nod of the head is sufficient. This shows respect without overdoing it. You can also greet them with a handshake, especially if you have an established relationship or if they initiate it.
  3. Superiors and Clients: When dealing with superiors or important clients, a deeper and more formal bow is appropriate. Lower your upper body, maintaining eye contact, and hold the position for a couple of seconds. This demonstrates your respect and shows that you understand the hierarchy and dynamics of the situation.
  4. International Interactions: In some cases, the familiarity with Western customs may prompt Japanese business associates to initiate a handshake. If this happens, graciously accept the handshake, but remain attentive to cultural cues and be prepared to bow if they switch to a bow instead.

Remember, it is better to err on the side of caution and be respectful by default. If unsure, follow the lead of your Japanese counterparts and observe their gestures and body language. By demonstrating your understanding and willingness to adapt to Japanese customs, you will create a positive impression and build stronger business relationships.

Incorporating proper bowing etiquette and knowing when to bow or shake hands are essential elements of Japanese business culture. By mastering these aspects, you’ll be able to navigate the intricacies of Japanese business interactions with confidence and respect. Stay tuned for the next section where we delve into another taboo of Japanese business culture!


Understanding the Concept of Respect in Japanese Business Culture

Respect is a fundamental aspect of Japanese business culture. It influences the way people interact and conduct themselves in professional settings. Understanding and demonstrating respect is crucial for successful business relationships in Japan. In this section, we will explore how to show respect in business interactions and the consequences of disrespect in the Japanese business world.

How to Show Respect in Business Interactions

Showing respect in Japanese business interactions is essential to building rapport and fostering positive relationships. Here are some key practices to keep in mind:

  1. Punctuality: Punctuality is highly valued in Japan. Arriving on time or even a few minutes early for meetings and appointments is expected. If you anticipate a delay, it is polite to inform your Japanese counterpart in advance, expressing your apologies.
  2. Greeting Etiquette: The Japanese commonly greet each other with a bow, which varies depending on the context and social relationship between the parties involved. However, when meeting with foreigners in a business context, it is not uncommon for Japanese individuals to opt for a handshake. Follow the lead of your Japanese counterpart and greet them in the same manner.
  3. Formal Titles: When meeting a business partner for the first time, it is respectful to address them using formal titles. In Japan, people are often referred to by their surname, with honorifics or titles added as a suffix. One common honorific to address someone in a business context is ‘-sama’. For example, you may address someone as ‘MIYAMOTO-sama’.
  4. Individual Greetings: It is considered respectful to greet everyone in the room individually, regardless of the group’s size. Take the time to acknowledge each person present.
  5. Business Card Etiquette: Business cards hold significant importance in Japanese business culture. When offering or receiving a business card, certain protocols should be followed:
    • Offer your business card with both hands and a slight bow, ensuring the card is in good condition.
    • Receive a business card with both hands and a slight bow, taking the time to carefully examine it.
    • Keep the business cards visible on the table until everyone is seated. Avoid folding or writing on them unless directed to do so.
  6. Socializing Before Business: It is customary to engage in some socializing before delving into business matters. Take the opportunity to build rapport and establish a comfortable atmosphere.

The Consequences of Disrespect in the Japanese Business World

Disrespectful behavior in Japanese business culture can have severe consequences, potentially damaging professional relationships and reputations. Here are some examples of the repercussions:

  1. Loss of Trust: Disrespectful behavior, such as being consistently late, not adhering to proper greetings, or disregarding business card etiquette, can lead to a loss of trust. Japanese business partners value reliability and adherence to cultural norms.
  2. Missed Opportunities: Acting disrespectfully can result in missed business opportunities. Japanese companies prefer working with individuals who show respect and understand the nuances of their culture.
  3. Damaged Reputation: In Japan, word travels quickly, and a reputation for disrespect can have far-reaching effects. A negative reputation may hinder future business endeavors and partnerships.
  4. Strained Relationships: Disrespectful behavior can strain relationships with Japanese business partners, making it challenging to collaborate effectively and achieve mutual goals.

By understanding and embodying the concept of respect in Japanese business culture, you can establish strong relationships and cultivate success in your professional endeavors. Remember to prioritize punctuality, follow proper greeting etiquette, observe business card protocols, engage in socializing, and avoid disrespectful behaviors.


Avoiding Cultural Missteps

When it comes to doing business in Japan, understanding and respecting the local customs and etiquette is paramount to building successful relationships. Making cultural missteps can not only lead to confusion and conflict but also damage your reputation. In this section, we will explore key do’s and don’ts in Japanese business etiquette and provide tips on mastering the art of polite conversation in a Japanese business setting.

Key Do’s and Don’ts in Japanese Business Etiquette

To navigate the Japanese business culture effectively, here are some essential do’s and don’ts to keep in mind:


  • Bow when greeting someone as a sign of respect. The depth of the bow depends on the other person’s status and your relationship with them.
  • Exchange business cards using both hands, making sure to present and receive them with a slight bow. Take the time to read the card before putting it away.
  • Dress appropriately in conservative and professional attire. Avoid flashy or casual clothing, as it may be seen as disrespectful.
  • Be punctual for meetings and appointments. Arriving a few minutes early is considered good practice.
  • Show respect for hierarchy and seniority. Address people by their appropriate titles and use appropriate honorifics when speaking to someone of higher status.


  • Use excessive hand gestures or physical contact while conversing. Japanese business culture tends to value modesty and restraint, so it is best to keep gestures minimal and maintain personal space.
  • Interrupt or speak over others during meetings. Wait for your turn to speak and show attentiveness to the speaker.
  • Engage in confrontational or aggressive behavior. Maintaining harmony and avoiding conflict is highly regarded in Japanese business culture.
  • Wear strong perfumes or colognes, as they can be considered unpleasant or invasive in close quarters.
  • Leave immediately after a business meeting or event. It is customary to engage in socializing and small talk afterward to build relationships and foster business connections.

Mastering the Art of Polite Conversation in a Japanese Business Setting

In Japanese business culture, politeness and indirect communication are highly valued. Here are some tips to help you engage in polite conversation:

  • Use formal language and honorifics when addressing others, especially those of higher status or seniority.
  • Show interest and respect by actively listening and nodding during conversations. Avoid interrupting or dominating the discussion.
  • Use humble language to downplay your achievements and avoid boasting. Modesty is admired in Japanese culture.
  • Express gratitude frequently, using phrases like “arigatou gozaimasu” (thank you very much) to acknowledge compliments or gestures of kindness.
  • Be mindful of silence and pauses during conversations. In Japanese culture, it is common to allow for moments of reflection and contemplation.
  • Avoid controversial topics such as politics or religion, as they may lead to disagreements or discomfort.
  • Maintain a polite and professional tone in written communication, adhering to proper email etiquette.

By following these guidelines and adapting to the Japanese business culture, you can avoid cultural missteps and build strong relationships with your Japanese counterparts.

Remember, cultural understanding and respect go a long way in forging successful business connections in Japan. Take the time to educate yourself on Japanese customs and continually strive to improve your cross-cultural communication skills.


The Q&A: Unveiling the Secrets of Japanese Business Culture

The Importance of Understanding Taboos in Japanese Business Culture

As someone venturing into the world of Japanese business culture, it’s crucial to be aware of the taboos that can make or break your success. To shed some light on this topic, let’s dive into a Q&A session where we reveal some of the most unforgivable taboos in Japanese business culture. Buckle up, because social suicide is not an option here!

Q1: What are some common taboos in Japanese business culture?

In Japanese business culture, there are several taboos that should be avoided at all costs. These include:

  1. Blowing your nose in public: Blowing your nose loudly or in a public setting is considered impolite and unhygienic. It’s best to excuse yourself to a private area if you need to tend to your nose.
  2. Using chopsticks incorrectly: If you’re dining with Japanese colleagues or clients, it’s important to handle your chopsticks with finesse. Using them incorrectly or pointing them at others is seen as disrespectful.
  3. Showing the soles of your feet: Revealing the soles of your feet, whether by crossing your legs or propping your feet up on a desk, is considered rude. Keep your feet planted firmly on the ground to avoid any unintentional offense.

Q2: How should one dress in a Japanese business setting?

Dressing appropriately plays a significant role in Japanese business culture. Here are some guidelines to keep in mind:

  1. Formal attire: In most business settings, formal attire is expected. Men should opt for dark suits with conservative ties, while women should choose modest, professional outfits.
  2. Avoid flashy accessories: Keep accessories subtle and understated. Loud or flashy jewelry may be seen as unprofessional or attention-seeking.
  3. Cover tattoos: If you have visible tattoos, it’s advisable to cover them, as tattoos are often associated with the yakuza (Japanese mafia) and can create a negative impression.

Q3: How should one greet Japanese business professionals?

Greeting etiquette is essential in Japan. Follow these guidelines:

  1. Bow properly: When meeting someone, bow slightly as a sign of respect. The depth of the bow varies depending on the situation. Generally, a casual bow is appropriate for informal encounters, while a deeper bow is suitable for more formal settings.
  2. Use honorifics: Addressing individuals with proper honorifics, such as -san (Mr./Ms.) or -sama (a more respectful term), is customary. Avoid using first names unless you are given permission to do so.
  3. Exchanging business cards: The exchange of business cards, or meishi, is an integral part of Japanese business culture. Present your card with both hands, and receive others’ cards with equal respect. Take a moment to study the card before you put it away.

Q4: What topics should be avoided during business conversations?

In Japanese business culture, some topics are best left untouched. Stay away from the following:

  1. Personal matters: Avoid prying into personal affairs or asking intrusive questions. Japanese professionals often maintain a clear separation between personal and professional life.
  2. Politics and religion: These topics can be divisive and may lead to discomfort or disagreement. It’s best to steer clear of political or religious discussions to maintain a harmonious atmosphere.
  3. Direct criticism: Japanese business culture values harmony and saving face. Avoid direct criticism or confrontation, as it can cause embarrassment and damage professional relationships.

Now that you have some insight into the unforgivable taboos in Japanese business culture, you’ll be better equipped to navigate this unique and fascinating environment. Remember, understanding and respecting the customs and traditions of your Japanese counterparts is essential for building successful business relationships. Stay tuned for more insights on this intriguing topic!



Q1: What is considered the most respectful way to exchange business cards in Japan?
A1: In Japan, business cards should be exchanged with both hands and a slight bow. It’s crucial to present and receive cards respectfully, taking a moment to study the card before putting it away.

Q2: How are Japanese names structured differently from Western names in a business context?
A2: In Japan, the family name comes first, followed by the given name. It’s important to address someone by their family name followed by “san” as a sign of respect.

Q3: What is the significance of bowing in Japanese business culture?
A3: Bowing is a sign of respect, humility, and acknowledgment. The depth and duration of the bow depend on the context and the relationship between the parties involved.

Q4: Is punctuality important in Japanese business culture?
A4: Yes, punctuality is highly valued in Japan. Being on time or a few minutes early is expected for meetings and appointments.

Q5: Can you explain the proper greeting etiquette in Japanese business culture?
A5: In Japanese business settings, it’s customary to bow when greeting someone. Shaking hands has become more common in international settings, but bowing is still the preferred greeting.

Q6: What are some common taboos in Japanese business culture?
A6: Common taboos include blowing your nose in public, using chopsticks incorrectly, and showing the soles of your feet.

Q7: What is the appropriate dress code in a Japanese business setting?
A7: Formal attire is expected. Men should wear dark suits with conservative ties, and women should opt for modest, professional outfits.

Q8: How should personal matters be handled in Japanese business conversations?
A8: It’s best to avoid prying into personal affairs or asking intrusive questions, as Japanese professionals often keep a clear separation between personal and professional life.

Q9: Are there any specific topics to avoid during business conversations in Japan?
A9: Yes, it’s advisable to steer clear of topics like politics and religion, as well as direct criticism or confrontation.

Q10: What are the consequences of not adhering to these cultural norms in a Japanese business setting?
A10: Disrespecting these cultural norms can lead to a loss of trust, missed opportunities, a damaged reputation, and strained relationships.


Navigating the labyrinth of Japanese etiquette can indeed feel like a meticulous dance, one misstep and the rhythm could potentially be disrupted. The taboos in Japanese business culture are rooted deep within their traditions and social norms. The Japanese people have curated a society that thrives on respect, precision, and a high degree of courtesy.

When visiting Japan, it’s imperative to leave behind the familiarity of your own cultural norms and embrace the unique rhythm that dictates life here. A simple gesture such as giving or receiving a chopstick can quickly transition from a mere utensil handover to a taboo if done incorrectly. The same holds true when you delve into the soothing waters of an onsen (hot springs). It’s a place where the Japanese unwind, a sanctuary that demands a certain decorum like showering first before you step into the communal bathtub.

The premise of Japanese etiquette and taboos extends beyond the onsen and into the public sphere. For instance, while the idea of leaving a tip may echo appreciation in many cultures, in Japan, it’s a no-no. It’s considered bad manners, a stark contrast to what many foreigners are accustomed to. Even a seemingly innocuous act of eating or drinking on public transport is frowned upon, barring the long-distance trains where it’s common to see people enjoying a bento box.

Entering a Japanese home or certain traditional accommodations like ryokans requires you to remove your shoes, swapping them for slippers. This act is symbolic, a gesture that leaves the dirt and the grind of the outside world at the door, both literally and metaphorically. The tatami mat, a type of flooring used in Japanese homes, is more than just a mat; it’s a representation of the Japanese lifestyle, one that’s steeped in respect and mindfulness.

Visiting a Japanese bath house or public bath demands adherence to a bathing etiquette. The ritual of cleaning oneself thoroughly before entering the bath water is a practice that underscores respect for communal spaces, a cornerstone of Japanese society.

The intricacies of Japanese etiquette may seem daunting at first, especially to a foreigner visiting for a short trip to Japan. However, taking the time to understand and adhere to these social norms and taboos will not only enrich your cultural experience but also foster a sense of respect and appreciation from the locals.

Your journey around Japan, whether it’s a day trip from Tokyo or a day in Kyoto, becomes more than just a sightseeing expedition. It morphs into a voyage of cultural discovery, where each taboo avoided and each etiquette followed, opens a door to a deeper understanding of this beautiful country.

Visitors to Japan often find that a simple nod, a polite gesture, and an adherence to the social taboos in Japanese culture go a long way in making connections and enriching their journey. So, as you prepare to dive into the business culture of Japan, arm yourself with these tidbits of Japanese etiquette. It’s not merely about avoiding missteps; it’s about embracing a unique culture and fostering a deeper connection with the land and its people.

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About the author
blogger, andrea urbinati, marketing, copywriting, seo

Hi! I’m Andrea, a passionate freelance writer with a knack for captivating storytelling.

With a decade of marketing expertise and a genuine love for crafting compelling content, I bring your ideas to life!

Let me know if you need a writer for your blog!

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