Andrea Urbinati

10 Must-Try Japanese Cookies & Biscuits You Will love!

Di Andrea Urbinati

blogger, andrea urbinati, marketing, copywriting, seo

Are you a cookie lover looking to try something new and exciting? Japanese cookies and biscuits are renowned for their unique flavors and textures that can instantly brighten up your day. In this article, we’ve meticulously curated a list of 10 must-try Japanese cookies and biscuits that are sure to elevate your snacking experience. Whether you’re a fan of buttery sandwich cookies or crave something with a hint of matcha, we’ve got you covered. Join us as we explore the delightful world of Japanese confectionery and discover the perfect treat for your taste buds. Let’s dive into the delicious realm of Japanese cookies and biscuits!


The Alluring World of Japanese Cookies and Biscuits

A Sweet Introduction

Hey there, cookie and biscuit lovers! Let’s embark on a delightful journey through the enticing realm of Japanese cookies and biscuits. From crispy, buttery treats to delicate, melt-in-your-mouth confections, Japanese sweet treats are sure to captivate your taste buds and leave you craving for more. So, gear up as we explore the scrumptious and diverse world of Japanese confectionery.

A Symphony of Flavors and Textures

Japanese cookies and biscuits offer a symphony of flavors and textures that cater to every palate. From the rich and indulgent matcha-infused cookies to the delicate and airy senbei (rice crackers), each bite offers a unique experience that reflects the artistry and precision ingrained in Japanese culinary traditions. Get ready to savor the perfect balance of sweetness, umami, and crunch in every bite.

The Art of Wagashi

Enter the enchanting world of wagashi, traditional Japanese sweets that showcase meticulous craftsmanship and exquisite beauty. These artistic confections, often enjoyed with tea, are not just delectable treats but also an embodiment of Japanese cultural heritage. Admire the intricate designs and vibrant colors of wagashi as they transport you to a realm of sheer elegance and sophistication.

Fusion of Tradition and Innovation

Japanese cookies and biscuits seamlessly blend traditional ingredients and innovative techniques, resulting in a medley of old-world charm and contemporary allure. Indulge in age-old recipes infused with a modern twist, ushering in a new era of delectable surprises. It’s a harmonious fusion of nostalgia and novelty that promises a delightful surprise in every bite.

Unveiling the Uncommon Delights

Prepare to be amazed by the treasure trove of uncommon delights that Japanese cookies and biscuits offer. From the adorable animal-shaped treats to the whimsical flavors inspired by seasonal ingredients, there’s always something new and intriguing to discover. Embrace the element of surprise as you delve into the world of uniquely delightful Japanese confections.

Join the Sweet Celebration

In Japan, every season and festivity is celebrated with a delightful array of cookies and biscuits that reflect the essence of the occasion. Experience the joy of cherry blossom season with sakura-shaped cookies or savor the warmth of the holidays with limited-edition festive treats. Embrace the spirit of celebration with each delectable bite.


As we immerse ourselves in the captivating world of Japanese cookies and biscuits, get ready to embark on a mouthwatering adventure filled with irresistible flavors, artistic beauty, and heartwarming traditions. Whether you’re a sweet aficionado or an adventurous foodie, Japanese confections are bound to leave an indelible impression and a lingering sweetness that will keep you coming back for more. Let’s dive into this delectable journey together!


The Ultimate Butter Experience: Rokkatei Marusei Butter Sandwich

I recently stumbled upon a delightful treat from Hokkaido that has completely elevated my cookie experience. The Rokkatei Marusei Butter Sandwich is a luxurious delight that combines the richness of butter with the sweet surprise of raisins. It’s a flavor combination that has quickly become a favorite indulgence of mine.

A Luxurious Treat from Hokkaido

Hokkaido, known for its dairy-farming paradise, is the birthplace of this decadent delight. The region’s cool climate and lush pastures create the perfect environment for producing rich and creamy milk, which forms the foundation of the buttery goodness found in these cookies. Rokkatei’s commitment to sourcing the finest quality milk from Hokkaido truly shines through in every bite of the Marusei Butter Sandwich.

The Richness of Butter and Raisins

What sets the Marusei Butter Sandwich apart is not just the generous butter cream filling, but also the abundance of plump raisins in every bite. The butter cream carries hints of vanilla and cinnamon, while the raisins add a fresh sweetness that balances out the richness of the butter. It’s a truly harmonious blend of flavors that takes your taste buds on a delightful journey.

Indulging in a Marusei Butter Sandwich is like treating yourself to a global culinary adventure. The western-style soft cookies, infused with festive Caribbean rum spices, combined with the creamy Hokkaido dairy, create a decadent experience that is simply unrivaled.

To complement the richness of these cookies, I’ve found that they pair wonderfully with a hot cafe latte if you’re in the mood for a sweet indulgence. For a more balanced experience, a cup of unsweetened Japanese green tea does the trick, allowing you to savor the buttery goodness without overwhelming your palate.

The Iconic Banana-Shaped Delight

Tokyo Banana is an iconic Japanese treat that has won the hearts of locals and tourists alike. Sold in vibrant gold boxes, this banana-shaped sponge cake has been a top choice for omiyage for over three decades. First introduced in 1991, Tokyo Banana has become a symbol of the city and a must-buy souvenir for anyone visiting Tokyo. It’s not just a snack; it’s a representation of the city’s culinary prowess and creativity.

Tokyo Banana is a popular Japanese snack and classic souvenir

A Perfect Balance of Flavors

The original “Miitsuketa!” Tokyo Banana boasts a delightful sponge cake exterior with a creamy custard filling infused with strained banana puree. The baking and steaming process gives it a soft, fluffy texture, making each bite a heavenly experience. With around 20 different flavors, including honey, milk coffee, caramel, and classic chocolate and banana combinations, Tokyo Banana continuously surprises and delights snack enthusiasts. Each box is meticulously packaged, making it an easily shareable and visually appealing gift.

A display of Tokyo banana souvenirs, often found in Japanese train stations.

Shiroi Koibito: Hokkaido’s White Lover

A Chocolate and Cookie Fusion

Let’s talk about Shiroi Koibito, the famous treat originating from the snowy lands of Hokkaido, Japan. Picture this: a delicate layer of buttery langue de chat cookie embracing a generous filling of velvety white chocolate. It’s like a warm hug for your taste buds!

The Secret Behind Its Creamy Filling

So, what’s the deal with that luscious white chocolate filling? Rumor has it that the secret lies in Hokkaido’s rich dairy produce. The milk and cream from this region are renowned for their exceptional quality, imparting a heavenly creaminess to the chocolate. It’s no wonder Shiroi Koibito has garnered a dedicated following around the world.

I find it fascinating how a simple amalgamation of cookie and chocolate can evoke such profound joy. It’s like a snowy day wrapped in a cozy blanket, or a sweet symphony playing on your palate. Don’t we all deserve a little taste of Hokkaido’s affection?

Country Ma’am Cookies: Soft and Chewy Goodness

Savor the taste and aroma of freshly-baked goodness with Country Ma’am! These delightful Japanese cookies have been a household staple in Japan since 1984, capturing the essence of home-baked treats and comforting flavors.

A Cookie That Feels Like Home

The Country Ma’am cookies are renowned for their soft and chewy texture, reminiscent of homemade cookies straight from the oven. With each bite, you’ll be transported to the warmth of a cozy kitchen, evoking feelings of nostalgia and comfort.

Flavors That Cater to All Tastes

From classic vanilla and chocolate to innovative combinations like strawberry chocolate and banana, Country Ma’am offers a diverse range of flavors to cater to every palate. Whether you’re a fan of traditional favorites or adventurous taste pairings, there’s a Country Ma’am cookie waiting to indulge your sweet cravings.

To explore more about the delightful range of Country Ma’am cookies, visit Japan Candy Store.


Bourbon Alfort: A Voyage of Chocolate and Biscuits

The Unique Sailboat Design

When I first encountered Bourbon Alfort cookies, I was immediately drawn to their unique sailboat shape. Imagine biting into a delectable chocolate biscuit that’s been crafted to resemble a charming little sailboat! It’s not just a treat for the taste buds, but also a whimsical visual experience. The attention to detail in the design adds an extra layer of delight to the whole snacking affair. If you’re a fan of playful aesthetics, this is a must-try.

A Rich Chocolate Embrace

What makes Bourbon Alfort truly stand out is its decadent embrace of rich, velvety chocolate. With every bite, you’re greeted by a delightful fusion of crispy biscuit and luscious chocolate. The balance between the two is impeccable, creating a harmonious flavor profile that’s both indulgent and comforting. It’s like being enveloped in a warm chocolate hug on a cozy evening – utterly satisfying and utterly delightful.

For more information and delightful images of the Bourbon Alfort cookies, you can check out Bourbon’s official website to explore their delightful array of confectionery creations.

Remember, there are more exciting Japanese cookies and biscuits to discover, so keep sailing through this delectable journey with me!


Pocky: The Snack That Sticks With You

The Classic Chocolate-Coated Biscuit Stick

Let’s talk about Pocky, my all-time favorite snack from Japan. Pocky is a classic chocolate-coated biscuit stick that has been satisfying sweet cravings for years. The crispy biscuit combined with a generous coating of smooth, velvety chocolate creates a perfect harmony of flavors and textures. It’s the kind of snack that sticks with you, both literally and figuratively.

Exploring Diverse Pocky Flavors

Apart from the classic chocolate flavor, Pocky comes in an array of diverse and exciting flavors that cater to every palate. From matcha green tea and strawberry to almond crush and cookies & cream, there’s a Pocky flavor for everyone. The variety of flavors ensures that there’s always something new to try, adding an element of surprise and delight to snack time. With Pocky, the adventure never ends!

I can’t wait to share more about other must-try Japanese cookies and biscuits that are going to make your day. Stay tuned for the next installment!

Koeda Chocolate Sticks: A Crunchy Surprise

The Twig-Like Biscuit That’s Full of Flavor

So, I stumbled upon these delightful Koeda Chocolate Sticks during my recent exploration of Japanese snacks, and let me tell you, it was a game-changer. These biscuit sticks are slender and twig-like, offering a satisfying crunch with every bite. The texture is light and crispy, almost like munching on delicate wafer sticks, but with an added element of surprise.

These sticks are not your average run-of-the-mill biscuits. They boast a unique combination of textures that make each bite an adventure. The subtly sweet, biscuit exterior pairs perfectly with the smooth, creamy chocolate coating, creating an irresistible harmony of flavors and textures. It’s the kind of snack that keeps you reaching for “just one more” until you’ve devoured the entire pack.

The Chocolate That Keeps You Wanting More

Now, let’s talk about the star of the show – the chocolate. Encased in a delicate, thin layer, the chocolate coating is where the magic happens. It’s not your ordinary chocolate; it’s a rich, velvety masterpiece that complements the biscuit’s crunch perfectly. Each stick is generously coated, ensuring that every bite delivers that decadent chocolatey goodness.

The chocolate is not overwhelmingly sweet, striking a delightful balance that appeals to both chocolate aficionados and casual snackers alike. It’s the kind of chocolate that feels like a warm hug on a rainy day – comforting, indulgent, and utterly satisfying.

In a nutshell, Koeda Chocolate Sticks are a must-try for anyone who appreciates the marriage of crunch and chocolate. They’re a delightful treat that brings joy with every bite. Once you try them, you’ll understand why I can’t stop raving about these delightful Japanese treats.


Takenoko No Sato: The Bamboo Shoots of Joy

A Crunchy Cookie with a Twist

Picture this: a crispy, bite-sized cookie that’s like a tiny bamboo shoot. That’s exactly what Takenoko No Sato is all about. With its playful shape and delicate texture, this Japanese treat is a delightful surprise for your taste buds. The biscuit base provides a satisfying crunch, while the subtle sweetness gently lingers, leaving you craving for more. It’s like taking a leisurely stroll through a serene bamboo forest, where every step brings a new sense of wonder and excitement.

A Chocolate Forest Adventure

But wait, there’s more to this delight! Each piece is carefully coated in a rich, velvety layer of chocolate, adding a luxurious touch to the whole experience. It’s like discovering a hidden treasure in the heart of the forest – unexpected, thrilling, and oh-so-satisfying. The combination of the earthy biscuit and the indulgent chocolate creates a harmonious flavor profile that’s simply irresistible. It’s a little escape to a chocolate-covered wonderland, where every moment is filled with joy and contentment.

Unleash your inner adventurer and embark on a taste journey unlike any other. With Takenoko No Sato, every bite is a step deeper into the enchanting world of Japanese confectionery.


The Cookie That Resembles a Forest

When you first lay eyes on Kinoko no Yama, you can’t help but be intrigued by its resemblance to a tiny forest of mushrooms. The biscuit stem and milk chocolate cap perfectly capture the essence of a mushroom, making it not only a delight for the taste buds but also a charming treat for the eyes. It’s like taking a whimsical stroll through an enchanted forest with every bite.

The Perfect Pairing of Chocolate and Biscuit

The seamless combination of the slightly salty biscuit and the creamy milk chocolate cap creates a flavor symphony that’s hard to resist. The soft crunch of the biscuit harmonizes with the rich, sweet notes of the chocolate, creating a burst of flavors that is both satisfying and addictive. It’s the perfect marriage of textures and tastes, making Kinoko no Yama a true indulgence for chocolate and biscuit lovers alike.

Collon: The Whimsical Rolled Cookie

A Light and Airy Biscuit Experience

Picture this: a delicate, airy biscuit that’s as light as a feather. Collon cookies offer a unique texture, resembling a crispy wafer on the outside but airy and almost melt-in-your-mouth on the inside. The moment you take a bite, it’s like experiencing a burst of lightness that dances on your taste buds. The delightful crunch gives way to a soft, ethereal center, making it a truly whimsical treat.

I always find the contrast in textures utterly delightful. It’s like enjoying two treats in one – the satisfying crunch of the biscuit exterior and the ethereal lightness of the creamy center.

The Creamy Center That Steals the Show

Now, let’s talk about the star of the show – the creamy filling. Imagine a luscious, smooth cream center that oozes out with each bite, adding a luxurious touch to every nibble. It’s the kind of creamy goodness that elevates the entire cookie-eating experience. The combination of the light biscuit and the rich, creamy center creates a perfect harmony of flavors and textures that’ll keep you coming back for more.

The contrast between the airy biscuit and the creamy center is akin to a delightful duet – each part accentuating and complementing the other, creating a symphony of flavors in every bite.

Whether you’re a seasoned Collon connoisseur or new to this whimsical delight, the airy, creamy experience of these rolled cookies is sure to captivate your senses and leave you craving for more.


Japanese cookies and biscuits are a delightful treat for anyone with a sweet tooth. Each cookie offers unique flavors and textures, providing a memorable snacking experience. Whether you prefer the buttery indulgence of Rokkatei Marusei Butter Sandwich Cookies or the delicate balance of matcha in other options, there’s a Japanese cookie out there for everyone. These treats are not just delicious, but also offer a glimpse into the diverse world of Japanese confectionery. So, go ahead and embark on a delightful culinary journey as you explore the world of Japanese cookies and biscuits.

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About the author
blogger, andrea urbinati, marketing, copywriting, seo

Hi! I’m Andrea, a passionate freelance writer with a knack for captivating storytelling.

With a decade of marketing expertise and a genuine love for crafting compelling content, I bring your ideas to life!

Let me know if you need a writer for your blog!

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